The Bay breaks Boom campaign
By Adnews Staff
Retail chain The Bay as begun a fall advertising campaign called "Boom."The fashion promotion, which will run from Aug. 24 to mid-September, is aimed at women. The initiative began with mock protests in support of "fashion freedom" outside Bay stores. Television and radio advertising is also underway, along with street-level promotion and in-store activities. A contest ha also begun, the winner or which will receive a Boom-themed car. The campaign encourages women to wear clothing that makes them feel good. The campaign was developed by John St., AmoebaCorp and Lg2.
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