Website roundup
By Adnews Staff
Metroland Media Group of Toronto will launch a new US website called Zip2Save.com on Oct. 1. Like its Canadian counterpart, Flyerland.ca, the site will aggregate online flyers, coupons and special offers from participating retailers. The site will be operated in association with Local Point Media Group. "This sector is one of the fastest growing online market segments and we've seen this first-hand through Flyerland.ca," said Alvin Brouwer, site's vice-president of advertising and product development. "This partnership will give consumers more of what they already love while providing another valuable vehicle for advertisers to connect with customers."
Toronto-based soda retailer The Pop Shoppe has redesigned its website at <http://www.thepopshoppe.com>. The site seeks to give the brand a whimsical personality through the use of animated characters and settings. It was developed by AmoebaCorp, OneMethod, Tattoo Sound & Music and On the Chase Motion Design. "This is a brand that enjoys no age-limit when it comes to the Canadians that love it and I think that's because it's always been about simple joy, childishness and exercising your playful spirit," said Mikey Richardson, co-creative Director at AmoebaCorp. "So when it came to creating a new site for the brand, we knew we wanted to deliver big on personality and entertainment, and allow Pop Shoppe lovers of all ages to enjoy the flavour of the brand in a new way."