Therma Blade hires four agencies for product launch
By Adnews Staff
Skate blade manufacturer Therma Blade has hired a number of agencies to handle the launch of a new hockey skate blade later this year. The company has retained TBWA as its advertising agency and Porter Novelli Canada as its public relations firm. Therma Blade has also hired interactive agency Henderson Bas and branding agency Bridgemark. All of these firms are based in Toronto. The agencies will produce an integrated marketing campaign to introduce the blade to Canada and the US.
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