Website roundup
By Adnews Staff
Astral Media of Toronto has redesigned the website of The Movie Network, located at <http://www.themovienetwork.ca>. The new homepage enables users to customize the site’s content and scheduling information based on individual interests and preferences. The site will also suggest programs based on the user’s pre-defines settings. Users can also sign-up to have programming reminders sent to them by email or text message. The page also includes a rotating series of broadband video clips and images with links to special events, new content and promotions. Visitors who participate in the channel’s Movie Miles loyalty program will be able to track their accumulated points. “Consumers today are faced with an overwhelming number of entertainment choices across multiple platforms,” said Barbara Bailie, interactive director at Astral Television Networks. “This makes it critical for broadcasters to create a strong online brand that provides current viewers and potential subscribers with the information they really want. The new personalized homepage delivers on this need by creating an excellent viewing companion to all the great programs The Movie Network has to offer.”