PIZZA HUT TO EXPAND DELIVERY NUMBER
By Adnews Staff
Pizza Hut of Mississauga, Ont. is hoping to expand its 310-10-10 delivery service in Western Canada by the end of the year. Advertising for the service will begin in those areas when technical problems are solved so the special phone number can be used. The agency is BBDO Canada in Toronto. The only western phone company that has the technology is AGT, which covers southern Alberta. The service was launched in Calgary in December, 1993, then rolled out to Southern Ontario in February, 1994 and New Brunswick in July, 1994. It started in the rest of Eastern Canada last December. TV advertising for the delivery number began earlier this year, featuring Calvert DeForest of David Letterman fame.
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