CAMPAIGN HOUSE SELLING NEWSPAPERS AGAIN
By Adnews Staff
Campaign House Worldwide has taken over the job of drumming up sales for another British newspaper in Canada and the U.S., after seeing the end of a four-year association with the International Express. The Toronto ad agency has won the North American account of the Weekly Telegraph Worldwide. The 64-page tabloid is the global version of the British newspapers The Daily Telegraph and The Sunday Telegraph. These are owned by The Telegraph Group which is controlled by Canadian media mogul Conrad Black's Vancouver-based Hollinger Inc. The Weekly Telegraph was launched in Canada in October, 1993 with a print, radio and television campaign created by U.K. agency Euro RSCG and placed by Toronto-based Media Buying Services which will continue to hold the media buying assignment. The paper is distributed in countries around the world. In the spring of 1991 Campaign House started doing Canadian advertising for the Internatioanl Express, the export version of the British tabloid the Daily Express, owned by Express Newspapers PLC. Campaign House's creative was picked up in other countries, and the agency eventually ended up with the International Express acocunt in all countries except Australia. However, five months ago Express newspapers dropped Campaign House and the agency went looking for a replacement account. Although Telegraph executives looked over other agencies, Campaign House had the edge with its Express experience.