Cuisinart hires Strategic Objectives
By Rob Bale
Cuisinart, a cookware and home appliance brand owned by Conair, has retained Strategic Objectives of Toronto to handle the launch of a new indoor pizza oven. The launch campaign will begin in October and will include social media content and a consumer contest.
“A growing number of Canadians consider themselves at-home chefs, but this is only one piece of the pie,” said Claire Gatti, vice-president of Strategic Objectives. “Beyond ingredients and know-how, we crave tools to help our creations easily come to life. The new Cuisinart Indoor Pizza Oven combines innovation and quality to elevate our foodie desires and help create the pizza of our dreams.”
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