Cuisinart readies new awareness campaign
Appliance company Conair has hired Scratch and Rock-it Promotions, both based in Toronto, to develop a new awareness campaign for its Cuisinart brand. Scratch also handles advertising for the company’s Waring Pro brand. Rock-it was selected in a review involving and unknown number of contenders. The campaign will consist of public relations beginning this month and media relations in 2007. No other details are available at this time.