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Cuisinart readies new awareness campaign

Appliance company Conair has hired Scratch and Rock-it Promotions, both based in Toronto, to develop a new awareness campaign for its Cuisinart brand. Scratch also handles advertising for the company’s Waring Pro brand. Rock-it was selected in a review involving and unknown number of contenders. The campaign will consist of public relations beginning this month and media relations in 2007. No other details are available at this time.

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