McAuslan Brewing, Metro Supermarkets begins breathalyzer promotion
By Adnews Staff
McAuslan Brewing and Metro Supermarkets of Montreal have begun an in-store holiday season joint promotion. During the initiative, purchasers of a 12-pack of McAuslan beer will receive single-use personal breathalyzer from Alcotest Québec that consumers can use to measure their blood alcohol level. According to Metro, this is the first time an activity of this kind as been done in a grocery store setting. Metro operates 239 stores in Quebec.
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