NorthStar Bets breaks launch campaign
By Adnews Staff
NorthStar Gaming of Toronto has begun an advertising campaign for the launch of its recently-launched online casino and sports betting service NorthStar Bets. The campaign, called “That’s a Win,” focuses on the features of NorthStar Bets and the consumer experience of using the service. It was developed by Leo Burnett, with media work by Starcom and public relations by North Strategic.
“As we built the NorthStar Bets platform, we knew the brand needed to reflect our vision of becoming Ontario's most engaging casino and sportsbook while also conveying the unique aspects of the NorthStar Gaming ecosystem to consumers,” said Michael Moskowitz, CEO of NorthStar Gaming. “‘That's a Win’ provides Ontarians with a memorable introduction to the brand and our platform.”