NorthStar Gaming signs promotional deal with Rod Black
By Adnews Staff
NorthStar Gaming, operator of casino and sportsbook property NorthStar Bets, has signed a promotional agreement with sports broadcaster Rod Black. He will act as a spokesperson for the brand as well as a commentor and host of the company’s social media pages and mobile application content. Black was previously at Bell Media, where he was a play-by-play announcer for the CFL, Toronto Blue Jays and host of Toronto Raptors broadcasts. He has also provided commentary for sports events including The Masters, RBC Canadian Open and the Olympic Games.
“Rod is a familiar voice and face to Canadian sports fans and a perfect fit to champion the NorthStar Bets platform and educate consumers about our content-driven experience,” said Michael Moskowitz, CEO of NorthStar Gaming. “We’re thrilled Rod is joining the NorthStar Bets team and bringing his expansive knowledge of all major leagues across North America as we establish ourselves as leaders in the intersection of sports media and betting.”