Bobacha hires Labour
By Adnews Staff
Bobacha, a Toronto-based bubble tea and dessert chain, has retained Labour of Toronto as its communications agency of record. The assignment includes communications support, creative content production, influencer marketing and public relations. These efforts will support the chain’s expansion plans in the Greater Toronto Area.
“Launching during the pandemic was both challenging and rewarding,” said Johnny Le, founder and CEO of Bobacha. “We've experienced tremendous feedback and support from our customers over the past year and are thrilled to continue our expansion of the Bobacha brand across the GTA. It really is the perfect time to team up with Labour in helping us to package and share the Bobacha experience through unique, creative campaigns and activations.”