McDonald's sponsors Spotify playlist
By Adnews Staff
McDonald’s Canada has signed-on as the first Canadian sponsor of the Discover Weekly playlist on music streaming service Spotify. The fast food chain is using the sponsorship to promote its offer of one-dollar ice cream cones. It initiative includes display, audio and video ads. The promotion is being conducted in association with OMD. Spotify introduced this playlist sponsorship in the US in January. It has now expanded the program to Europe, Australia and Latin America as well as Canada.
“At McDonald’s, we use the incredible power of technology to create personalized experiences for our users, whether they are ordering a meal at one of our restaurants or connecting with our brand out in the world,” said Solange Bernard, senior manager of media, CRM and partnerships at McDonald’s. “Spotify’s Discover Weekly allows us to be part of just this type of moment with ease and we’re thrilled to be part of this first-to-market touchpoint in Canada.”