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Tim Hortons to open innovation cafe

Tim Hortons will open a new location in Toronto on July 25 which it describes as an “innovation café.” The store, located in a downtown office building which also houses the company’s head office, is intended to serve as a test site for new branding, new menu items and new technology. The 24-hour restaurant will offer 12 custom varieties of donuts and seven forms of brewed coffee, as well as sandwiches and soups. The store will also feature a 98-inch video wall, wireless charging systems in the seating area, self-ordering kiosks and a screen that will provide information about coffee.

The store will launch with a contest promotion via which the first 100 consumers to visit the location will be entered into a draw for a trip for two to the 2019 Tim Hortons NHL Heritage Classic hockey game in October. The following 200 consumers will be entered into a draw for additional prizes such as signed sports jerseys and tickets to Toronto Maple Leafs, Raptors and Blue Jays games.

“We want Tim Hortons 130 King to become a must-visit destination for Torontonians and for guests from other cities not just throughout Canada, but around the world,” said Alex Macedo, president of Tim Hortons. “This restaurant offers guests a new and innovative experience from the second they walk in the door. From wireless charging and the flexibility to order at a kiosk or through our app to sustainability initiatives, this is a first-of-a-kind location. At Tim Hortons 130 King we will test greener packaging, like our coffee cup made from 30 percent post-consumer recycled material, and other sustainability initiatives to determine how we scale this up across our network.”

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