NewBase rebrands as Hatch64
By Adnews Staff
Toronto-based media company NewBase has undertaken a rebranding initiative. The company will now operate as Hatch64. The new branding is part of a larger restructuring and is intended to better represent its services to the media industry. The company specializes in sales representation services for media companies. It also operates a digital division that will now be known as the Hatch64 Audience Lab. In addition, the digits 64 refer to the year of the company’s founding as as American Publisher Representatives.
“Our company has been rapidly evolving in recent years, and this rebranding reflects our growth and marks a new chapter in our 55-year history,” said Lesley Conway, president of Hatch64. “Under the Hatch64 umbrella, we offer media companies, brands and agencies a broad range of innovative solutions in today’s complex media environment. Innovation has always been at the forefront of what we do and how we do it. We are flexible, nimble, and have the ability to mold our services to best serve our clients’ media and digital needs. We are constantly pushing boundaries and strategically leveraging existing capabilities to produce smarter and more targeted advertising for our partners.”