Curling Canada hires Cossette
By Adnews Staff
Curling Canada has retained Cossette of Vancouver as its advertising agency of record. The agency will work to raise awareness of curling and to attract new people to the sport as spectators or players. Cossette won the account in a national agency search. Curling Canada is the governing body responsible for the development, promotion and organization of curling nationally.
"Cossette seemed a perfect fit with us culturally," said Katherine Henderson, CEO of Curling Canada. "They also provided a remarkably detailed in-person pitch and offered insights and outside-the-box thinking that was intriguing, to say the least."
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