Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

McDonald's begins Big Mac Bacon campaign

McDonald's Canada has begun a national campaign to introduce a new menu item called the Big Mac Bacon. The campaign, developed by Cossette, asks the question, "If you put bacon on it, is it still a Big Mac?"

The campaign began with online teaser ads and out-of-home executions before the launch of the product. A billboard along the Gardiner Expressway in Toronto displayed the copy, "Is a tricycle still a bicycle?" A Facebook video included questions such as "If you're in an empty room is it still empty?" and "Are a pair of monocles still monocles?" Videos also ran on Snapchat and Instagram depicting the preparation of a Big Mac Bacon.

The main campaign consists of a 60-second television commercial and online video in which two friends in a McDonald's restaurant debate the change to the Big Mac. This will be supported with social media activities and digital out-of-home ads. The campaign will run in French and English until Feb. 20.

« Back Next »

Related stories Comments