Tourisme Montreal continues Sorry campaign
Tourisme Montreal has begun a second phase of its "Sorry" campaign in Toronto and New York, promoting the 375th anniversary of the city. The efforts consists of a series of online videos in which actor and Montreal native William Shatner apologies in advance for the upcoming noise of the city's celebrations. The videos also invite consumers to visit the city to participate in various special events. The campaign was developed by Lg2 and Touché.