BELL MOBILITY TO OFFER CALLER PAYS OPTION
By Adnews Staff
Toronto-based Bell Mobility will introduce a new option to its customers later this month called Caller Pays. Under the deal, users pay $2.95 a month and receive a Caller Pays 600 number that is in addition to their current number. Those calling the 600 number will be notified by a recorded message that if they choose to place the call they will be charged a usage fee. Calls will be charged at a flat rate of 65 cents per minute. Advertising for the service will begin early next year. It will be done by Cossette Communication-Marketing of Toronto. In the meantime, Caller Pays will be promoted through media relations, Bell Mobility's newsletter and dealers.
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