GROUPACTION WINS RESTAURANT ACCOUNT
By Adnews Staff
Restaurants Prime du Québec has chosen Groupaction Marketing Inc. to handle advertising for 13 East Side Mario's and five Casey's restaurants based in Quebec. Both companies are headquartered in Montreal. Groupaction will be working with a budget of over $1 million. The agency won the business in a competition with four other agencies. Advertising used to be handled in-house. A new campaign will be launched next year.
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