COMPANY PROMOTES FRENCH WINES
By Adnews Staff
Sopexa Canada of Montreal is trying to educate Canadians about the wines of France. The company launched a campaign recently in Ontario, Quebec and B.C. to let Canadians in on the quality and value of French wines. The campaign uses print in all three provinces, as well as outdoor in Quebec and Ontario. The ads were created by Zoum Communications of Montreal. Sopexa has also launched a Wines of France Web site. It contains descriptions of over 25 wines, as well as information on matching food with wine, the ideal serving temperatures and good years for French wines. The Web site address is <http://www.vinsfrance.com>. Sopexa promotes French agri-food products in Canada.
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