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Bell launches Lucky Mobile brand

Montreal-based Bell has launched a new mobile communications brand called Lucky Mobile. The service is intended to be a low-cost prepaid mobile alternative to the company's existing mobile division, Bell Mobility. It is initially be available to consumers in Ontario, Alberta and British Columbia, offering service in 17 primarily urban areas. A promotional website has been launched at <>.

"Lucky Mobile is an all-new mobile service for people who want a straightforward, low-cost prepaid option that offers all the talk, text and data options they need," said Blaik Kirby, president of Bell Mobility. "Whether you're a student or young person just entering the workforce, a senior on a fixed income, a new Canadian who hasn't yet built up a credit profile or anyone looking for the easiest and most affordable wireless experience, Lucky Mobile puts you in control. There is fast-growing demand from many Canadians for new lost-cost mobile options, and Lucky Mobile is here to lead the way."

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