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Cieslok Media debuts new billboard in Toronto
By Adnews Staff
Cieslok Media of Toronto has debuted a new out-of-home advertising display in that city. The vertically-oriented LED billboard measures 35 feet by 63 feet and is located at Yonge-Dundas Square. The company has converted the property from a static billboard to a full motion display. It is expected to generate approximately 62,000 impressions per day.
Coca-Cola is the first advertiser to make use of the display, as part of a holiday season campaign called "Make Someone Happy." The four-week campaign consists of 12 10-second commercials. Supporting ads are also running on other Cieslok Media billboards around Yonge-Dundas Square.
"We are very excited to work with Coca-Cola, the world's most iconic brand, to launch Canada's largest vertical full motion LED billboard," said Michelle Bertumen, director of national sales for the outdoor division of Cieslok Media. "There is no other outdoor location of this kind across the country, and it is a perfect complement to Coca-Cola's domination facing the square."