24 Hours Toronto debuts redesign
By Adnews Staff
Postmedia has redesigned its free daily newspaper 24 Hours Toronto. The publication is aimed at adults between the ages of 25 and 45. It focuses on local news and entertainment information. The redesign also encompasses the paper's website at <http://www.toronto24hours.ca>. The new site is designed to adapt to mobile and desktop browsers. The relaunch is being promoted with out-of-home, transit, television and radio advertising, as well as a contest component. Consumers can enter the contest by using social media sites to submit photographs of themselves with the newspaper.
"We did a complete redesign of not only 24 Hours Toronto but also the brand and the content," said Mike Power, senior vice-president at Postmedia. "The new 24 Hours Toronto offers advertisers the perfect avenue to influence the often tough to reach younger demographic and makes the website a dynamic news source for what's trendy, cool and happening in and around Toronto."