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Canadian Olympic Foundation hires Colour
By Adnews Staff
The Canadian Olympic Foundation has retained Colour of Halifax to conduct social media initiatives. According to the foundation, the agency will revamp its social media presence and conduct an engagement campaign during the Toronto 2015 Pan Am Games. The agency will go on to manage social media for the organization and its athletes in advance of the Rio 2016 Olympic Games.
"The Olympic movement has taken off in Canada since our performance in Vancouver 2010," said Leanne Nicolle, executive director of the Canadian Olympic Foundation. "We want to keep that momentum going and there's no better way to do that than through social media. Colour will be helping us tell the many inspiring stories of Canada's athletes and build national pride in the amazing athletes who represent our country."