Warning: getimagesize(http://www.adnews.com/images/32335.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m32335.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Canadian Olympic Committee expands campaign with Cineplex
By Adnews Staff
Cineplex Entertainment of Toronto has signed-on as the official movie sponsor of the Canadian Olympic Committee. The cinema chain will participate in the committee's "#WeAreWinter" promotion by displaying commercials from the campaign on 1,600 theatre screens nationally during the pre-show, as well as in theatre lobbies. The commercials highlight the stories of various Canadian Olympic athletes.
The one-year agreement also includes a contribution to the Canadian Olympic Foundation and brand exposure through various marketing promotions. One of these will be the posting of athletes' movie selections on Cineplex.com.
"Cineplex Entertainment is a great partner for our campaign and Canadian Olympic Team athletes are so stoked that Canadians will learn more about what they do every day in their sport on the big screen," said Derek Kent, chief marketing officer of the Canadian Olympic Committee. "To have our Olympic athlete content playing multiple times daily on more than 1,600 screens in every province in Canada gives tremendous profile to our Olympians and gives Canadians an opportunity to connect with our athletes."