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BMW conducts Drive for Team Canada promotion
BMW Group Canada of Richmond Hill, ON has begun a national test-drive promotion called the "BMW Drive for Team Canada." The promotion will run until Nov. 11 at participating retailers and closed-course driving facilities. During the initiative, consumers can test drive the 2014 X5 sport utility vehicle and the 4 Series coupe. Carious past and current Canadian Olympic athletes will be present at each event for autographs and photographs. BMW will donate $25 for each test drive completed to the Canadian Olympic Foundation.
"As national partner and official vehicle of the Canadian Olympic team, we are proud to announce the BMW Drive for Team Canada in support of the Canadian Olympic Foundation," said Kevin Marcotte, director of marketing at BMW Group Canada. "This initiative provides Canadians the opportunity to test drive the latest in dynamics, innovation and aesthetics from BMW, while contributing to the development and success of Canada's Olympic Team."