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Canadian Diabetes Association conducts awareness campaign

The Canadian Diabetes Association has begun what it describes as the largest online awareness campaign in its history. The campaign includes a video public service announcement called "Who Are You Fighting For?" It also includes a website at <http://www.fightingdiabetes.ca>, at which visitors are encouraged to submit their own stories about someone close to them who is fighting the disease. Canadians who contribute to the website before Nov. 30 will be entered into a draw for prizes including an Apple MacBook Pro laptop and a $3,000 Visa shopping spree, contributed by Novo Nordisk Canada. The initiative also makes use of social media activities and local community events.

"Canada plays a leading role in the fight against this global diabetes epidemic," said Rick Blickstead, president and CEO of the association. "Many people are living with diabetes and don't know it. Diabetes Awareness Month provides an opportunity to create greater awareness of this complex disease, helping people learn about the signs and symptoms as well as what they can do to effectively prevent type 2 diabetes and manage type 1 , type 2 and gestational diabetes."

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