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CTV begins Person of Interest social media promotion
CTV has begun a social media promotion for its drama series Person of Interest. The promotion takes the form of an application at the CTV Facebook page. Consumers can submit a photographs of themselves via the application to receive a simulated assessment of the person's predilection to violence, similar to those that appear in the show. The assessment, which also includes the person's location and birthday, can then be shared through the user's own Facebook page. Users can also submit a photograph to the producers of the show at Warner Bros. for a chance to appear in an upcoming episode.