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Canadian Diabetes Association begins Don't Be Risky campaign

The Toronto-based Canadian Diabetes Association has begun an awareness campaign called "Don't Be Risky." The effort is timed to coincide with Diabetes Awareness Month in November and invites Canadians to visit a website at <http://www.dontberisky.ca> to test their risk of developing type two diabetes and prediabetes. Visitors to the site who take the test between Oct. 15 and Nov. 30 will be entered into a draw for one of three prizes from Sun Life Financial, including $5,000 in investment or insurance products. In addition, pharmaceutical Novo Nordisk Canada will donate one dollar to the association for each completed test. The website is being promoted with video and audio public service announcements, print ads, an online video and social media activities.

"Knowing the risk factors for diabetes will provide Canadians with information to act and potentially lower their risk, in consultation with their primary care provider," said Rick Blickstead, president and CEO of the Canadian Diabetes Association. "Early diagnosis can ensure that individuals living with undiagnosed diabetes, prediabetes, and at risk of diabetes receive the treatment they need. We encourage Canadians to participate in this campaign and share it with their social networks to spread the word about the importance of prevention, awareness and early diagnosis."

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