Molson begins Molson Maple Beerup giveaway
By Adnews Staff
Beer company Molson Coors has begun a promotion to coincide with the 2022 Olympic Winter Games. The promotion includes the release of a line of beer-infused maple syrups called "Molson Maple Beerup." According to the company, the syrups are intended to be consumed while watching Olympic medal ceremonies or finals, 80% of which will be broadcast between 5:00am and 10:00am in Canada. The syrups contain less than 0.05% alcohol by volume and come in three varieties: a Dark Grade infused with Molson Export, an Amber Grade infused with Molson Canadian and a Golden Grade infused with Molson Ultra. Consumers can enter to win a can of Molson Maple Beerup during the Olympics online at <http://www.molson.ca/beerup> from Feb. 4 to 17. For each contest entry received, Molson will donate five dollars to the Canadian Olympic Foundation.