Coca-Cola conducts Share Hockey Fan Experience
By Adnews Staff
Coca-Cola is conducting a promotion called the "Share Hockey Fan Experience" in association with Maple Leaf Sports & Entertainment. The promotion encourages consumers to share an online video through Facebook and Twitter to enter an online contest. The two-minute video was shot during the first game of the year between the Toronto Maple Leafs and the Montreal Canadiens. During the game, special vending machines installed in each city encouraged attendees to share a Coca-Cola with a fan in the other city. The contest is being hosted on MLSE digital outlets, including the Maple Leafs YouTube channel. It is being supported with Facebook and Twitter materials, as well as online banners.
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