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Mosaic acquires Launch
By Adnews Staff
Mosaic, a consumer event and retail marketing agency based in Mississauga, has acquired experiential and retail marketing firm Launch, based in Toronto. Launch will now operate as a business unit of Mosaic. Its clients will gain access to Mosaic's services, which include retailer marketing, sales, merchandising, package design, consumer promotion, public relations and social media activities. The company's staff will also join Mosaic, including CEO Kelly McCarten.
"Launch currently dominates the Canadian market when it comes to the retail sampling activation business, which is a perfect complement to our capabilities," said Jeff Rogers, president of Acosta Mosaic Group North America. "This acquisition will allow us to offer this highly valued service to our clients, while increasing our retail footprint across the country. The addition of Launch infuses Mosaic with areas of expertise that further position us as the ideal agency partner along the path of influence."