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Subway begins Share a Sub Sweepstakes
By Adnews Staff
Sandwich chain Subway Canada has begun a promotion called the "Share a Sub Sweepstakes" in association with Coca-Cola. During the initiative, participating restaurants nationally will offer personalized bottles of Coca-Cola, Diet Coke and Coke Zero. The limited edition bottles are part of the beverage company's "Share a Coke" program and display a variety of commonly-used surnames.
Consumers who use Twitter to post photographs of themselves holding their personalized bottles and a Subway sandwich will be entered into a draw for $500 in Subway food. During the five-week promotion, 10 weekly winners will receive a $10 Subway gift card and a Coca-Cola t-shirt. The contest will run until Aug. 31.
"At Subway Restaurants our focus is on providing completely customizable meal options, and the addition of personalized bottles of Coca-Cola products further extends this mealtime experience," said Kathleen Bell, director of national marketing at Subway Canada. "Finding a bottle of Coke printed with your name is an exciting discovery and we want to help celebrate that moment with the ShareaSubSweeps."