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Indigo retains UM
By Adnews Staff
Indigo Books & Music of Toronto has retained UM of Toronto as its Canadian media agency of record. The agency won the account in a competitive search involving an unknown number of contenders. The assignment includes media support for the Indigo, Chapters and Coles brands. UM is a division of IPG Mediabrands, which is a subsidiary of the Interpublic Group.
"We are excited to bring all our capabilities and passion to bear on the Indigo business," said Shelley Smit, president of UM. "We recognize the competitive pressures facing the brand and how the company is successfully re-inventing itself. There is so much love for Indigo in Canada and we look forward to harnessing that love across their segments."
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