Warning: getimagesize(http://www.adnews.com/images/33022.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159
Warning: getimagesize(http://www.adnews.com/images/m33022.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162
Kraft Canada begins Ultimate Food Hacker search
By Adnews Staff
Kraft Canada will launch a contest promotion today called "Ultimate Food Hacker." The winner will join the company as a paid staff member with the title of official food hacker and a one-year contract. The employee will develop new recipes and ways of repurposing Kraft food products in unusual combinations. The employee will also be responsible for communicating through Kraft's social media channels and participating in various marketing initiatives. The position will pay $25,000 for the year, plus food allowances. The promotion is primarily aimed at millenial-aged consumers. Consumers can enter by submitting a video entry at <http://offerpop.com/foodhacks> before July 29. Entries will be judged on the submitter's workmanship, ingenuity, sense of adventere and digital familiarity.
"We're looking for someone who is dedicated to food hacking, has a big personality, is open to trying new things and, most importantly, loves to cook," said Natalie Wallace, brand assistant at Kraft Canada.