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Asus begins Are We There Yet campaign
Computer company Asus has begun a new campaign called "Are We There Yet" in support of its Transformer Book T100 laptop. The campaign is aimed primarily at families with young children and focuses on the device's ability to be a source of entertainment during summer road trips. The campaign includes radio, cinema, pre-roll and online advertising, as well as social media activities. According to Asus, this is the first time it has directed a campaign at the young family demographic. Its previous marketing for the T100 has focuses on students, young professionals and business executives. The campaign will run until the end of August.