Netflix Canada continues campaign
Online video company Netflix has released new creative as part of its Canadian brand campaign called "You Gotta Get It, To Get It." The campaign, developed by DDB Canada of Vancouver, began in December 2013. The new executions consists of three television and online commercials that use as their themes scenes from popular movies and TV shows. The television ads are being accompanied by 12 print and social media executions. Each ad presents an illustration that encourages a viewer to guess what movie or TV show it depicts.
"Stories you can find on Netflix stay with you anywhere, anytime," said Daryl Gardiner, associate creative director at DDB Vancouver. "The campaign's humorous use of tropes speaks to existing Netflix subscribers while piquing the curiosity of those who are not familiar with the service."