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Best Buy conducts Embrace Your Geekness Day promotion

By Adnews Staff

Electronic retail chain Best Buy conducted a promotion on July 13 called "National Embrace Your Geekness Day." On that day, promotional workers in branded vehicles conducted "Geek Squad Parades" in Toronto and Vancouver, ostensibly in an effort to encourage consumers to honour their geek attributes. In addition, from July 11 to July 24, Best Buy retail locations will be distributing branded car sunshades displaying the copy, "#Geekisthenewcool." Consumers who submit photographs of the sunshade in their cars to Twitter or Instagram will be entered into a draw for one of 10 $100 Best Buy gift cards.

July 14, 2014

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