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Sun Products conducts Sunlight campaign
Sun Products Canada is conducting a campaign in support of its Sunlight brand of dish and laundry detergent. The campaign, called "The Lemon One," presents the brand as simple and dependable. The campaign includes television and and digital advertising, developed by Taxi. Public Relations are being handled by Harbinger. Media buying was conducted by PHD.
The initiative also includes a national contest promotion called the "Sunlight Clean Team." Ten winners will receive prize packages consisting of Maytag appliances and Molly Maid service for a year. The contest, which will run until the end of August, is being supported with special packaging, retail materials, a free-standing insert and a website at <http://www.thelemonone.ca>. The contest was developed by BStreet Communications.
"The Sunlight Clean Team promotion aligns nicely with The Lemon One campaign with a strong consumer offer tied directly to the product attributes at the point of purchase," said Norma D'Onofrio, senior brand manager at Sun Products Canada. "The promotion has allowed us to work directly with key retail partners to tailor a plan that will maximize baseline sales across the country."