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Pattison Outdoor displays weather-themed artwork in Toronto
By Adnews Staff
Pattison Outdoor is presenting a new digital art presentation on a video billboard in downtown Toronto. The initiative, conducted in association with the Cape Farewell Foundation, consists of a newly-created version of a video project by Sharon Switzer called "#crazyweather." The video billboard is located at the intersection of Yonge and Edward Streets. The video consists of images of Earth from space along with Twitter messages about extreme weather from various parts of the world in the last year. The intent is to highlight the extent to which climate change affects people's lives. The installation is part of Pattison's ongoing Art in Transit program and will be on display until Jan. 31.
"This is the first time Switzer has shown her own artwork on Pattison screens," said Claire Sykes, curator of Cape Farewell, "But #crazyweather is the perfect project to show in such a large scale public venue, as it speaks to a community of strangers commenting on the same very relevant issue."