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Environics Analytics adds Equifax data to marketing services

Equifax Canada has formed an agreement with Environics Analytics to develop data-based services aimed at marketers. Equifax's Neighbourhood View aggregated Canadian credit data will added to several of Environics' marketing services, including Envision, PrizmC2 and WealthScapes. The Equifax data will be available for segmentation, market analysis, customer insights and media planning.

"Environics Analytics' critical mass of proprietary data coupled with Equifax's aggregated consumer credit data will provide our clients with a multidimensional view of customers required by marketers in a format that is compliant with Canadian privacy laws," said Tara Zecevic, vice-president of technology and analytical services at Equifax. "Our joint offering will also provide a best-in-class software-as-a-service platform that enables easy access and use of data and analytics with outputs that drive decision insights."

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