Netflix Canada begins brand campaign
By Adnews Staff
Online movie and television service Netflix Canada has begun a new brand campaign. The initiative, developed by DDB Canada of Vancouver, is intended to raise awareness of the company and demonstrate its value to Canadian consumers. The 30-second television commercial, called "Pep Talk," depicts a coach addressing a hockey team between periods. The coach references a speech made by a character in a movie on Netflix in order to inspire the players.
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