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Pattison Outdoor Advertising begins Poetry in Transit program
By Adnews Staff
Pattison Outdoor Advertising of Toronto has begun a one-year program in association with the League of Canadian Poets. The program, called "Poetry in Transit," will use Pattison inventory to display poems by 15 Canadian writers in 13 cities nationally: Halifax, Moncton, Saint John, Durham, Oakville, Ottawa, Toronto, Thunder Bay, Winnipeg, Calgary, Edmonton, Lethbridge and Medicine Hat. Poems will be placed on buses in the overhead spaces between ads. "I hope sharing these verses by great Canadian poets will engage readers and serve as an inspiration to commuters," said Randy Otto, president of Pattison Outdoor Advertising.
In related news, Pattison Onestop is readying a new initiative in association with Labspace Studio. The effort, called "Advice for the Living," consists of a collection of 30-second videos by by Toronto artists John Loerchner and Laura Mendes that will play every 10 minutes on Toronto subway platform screens from July 15 to 28. The videos consist of advice from people over the age of 70 or under the age of seven on the subjects of wisdom, knowledge and happiness. The project will also make use of subway posters on the same subjects. "There's a giant industry out there feeding us advice from happiness gurus and leading professionals," said Mendes. "This project is about regular people offering advice to regular people waiting for the subway."