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Pattison Onestop signs content deal with Global News
By Adnews Staff
Toronto-based out-of-home media company Pattison Onestop has signed a content agreement with Corus. The agreement makes Global News the official provider of news content to the company's inventory of advertising displays in office buildings, residential buildings and transit stations. Global will provide breaking news updates as well as weather updates and regular coverage of financial, political, entertainment news.
"Our audiences watch our screens as a part of their daily routine, using them to catch up on current events throughout the day as part of their commute, at the office and in their residential buildings," said Cam Milne, vice-president and general manager of Pattison Onestop. "The content displayed on our networks is a big part of our audience engagement, so its quality is immensely important to us. We could not be more thrilled about our partnership with Global News as our content provider and the extensive portfolio of brands under the Corus umbrella."