Sponsorship roundup
By Adnews Staff
Computer manufacturer Asus has signed a sponsorship agreement with Toronto-based Maple Leaf Sports & Entertainment. The three-year deal makes Asus the exclusive personal computer, notebook and tablet sponsor of the Toronto Maple Leafs hockey team. The sponsorship includes in-arena advertising, broadcast ads on Leafs TV and an online presence on the company's digital and social media properties. In addition, the Air Canada Centre broadcast studio and general manager's suite will contain various Asus products. The company is also conducting a contest in association with Doug Gilmour, former captain of the Maple Leafs. The contest will run online at <http://www.mapleleafs.com/asus> until April 30. Prizes include Asus laptops, hockey tickets and autographed jerseys. "As we grow our brand in Canada we are focused on finding partners who share our passion for creating innovative and quality-driven experiences for our audiences," said Cecilia Choy, marketing manager at Asus. "MLSE has taken pride in establishing an emotional connection with its fan base over the last century and this partnership opens the door to a new and exciting market."