Unilever conducts Ultimate Gameday Change Table promotion
By Adnews Staff
Unilever conducted an out-of-home promotion in Toronto yesterday in support of its Dove Men+Care line of skin care products for men. The initiative consisted of an installation called the "Ultimate Gameday Change Table" that was placed in the family change room at the Air Canada Centre during the Toronto Raptors basketball game. The table included a built-in television screen displaying the game, an "emergency lullaby" button and a timer and scoreboard that tracked the fastest diaper changes. The promotion was developed by Ogilvy with support from Harbinger.
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