Toronto Port Authority hires Intercept Group
The Toronto Port Authority has retained Intercept Group of Toronto as agency of record for its Sail-In Cinema property. Intercept won the account in a competitive request-for-proposals process. Sail-In Cinema is a three-day event during which movies are displayed on a barge-mounted screen in Toronto Harbour. The next event, the third in an annual series, will take place in August. "For the community, it's a unique experience," said Andrew Au, president of Intercept Group. "For marketers, it's a great way to reach families during the highly sought after back-to-school season."