The Toronto Port Authority has hired Ariad Communications to undertake a rebranding project. The agency will work to "better articulate the TPA brand to the TPA's stakeholders." The new branding will be used in future marketing for the organization. "After careful deliberation, we chose to work with Ariad," said Suzanna Birchwood, director of public affairs for the authority. "We are impressed with their clear process, strategic approach and their experience in developing and refining other world class brands." The Toronto Port Authority is a federal public authority that owns and operates the Billy Bishop Toronto City Airport, the Port of Toronto and the Outer Harbour Marina.