Business conference C2-MTL has retained Twist Image as its social media agency. The event will take place in Montreal from May 22 to 25. The conference is a production of Sid Lee in collaboration with Fast Company magazine and conference company HSM Global. "C2-MTL is about collaboration, not competition," said Jean-Francois Bouchard, CEO of Sid Lee. "If Montreal wins, we all win. Our partnership with Twist Image further validates our mission to make Montreal a focal point for the global conversation about commerce and creativity. We have tons of respect for [Twist Image president Mitch Joel] and his partners and we're honoured to have an agency like Twist Image working with us."